Friday, June 15, 2012

How the VNR was used by KTXL.mov

Dentist In Greensboro - How the VNR was used by KTXL.mov.
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How the VNR was used by KTXL.mov Video Clips. Duration : 1.53 Mins.


We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from Dentist In Greensboro . Story on Dentists: producers at FOX Broadcasting headquarters in New York re-edited and re-packaged the VNR, enlisting one of their national correspondents to replace the narrating voice of the MultiVu publicist. Of the 90-second FOX edit, 79 seconds of footage came straight from the original VNR. The remaining 12 seconds were pulled from a press conference hosted by the ADA. FOX failed to supplement or balance the VNR with independent journalism. It appears as though FOX's version of the VNR was distributed to the 130 US affiliates owned by News Corporation. Along with KTXL-40, the VNR was aired by at least five other FOX affiliates: KASA-2 (Albuquerque, NM), WVUE-8 (New Orleans, LA), WHBQ-13 (Memphis, TN), WGHP-8 (Greensboro, NC), and WDAF-4 (Kansas City, MO). Additionally, the original VNR was picked up by three stations: WRTV-6 (Indianapolis, IN), WHAS-11 (Louisville, KY) and KMAX-31 (Sacramento, CA). Like the FOX affiliates, all three newsrooms masked the VNR as their own journalism, garnishing the video with custom-branded graphics and enlisting a station reporter to replace the narrative voiceover provided by the MultiVu publicist. Credit: Center for Media and Democracy Of the nine stations who incorporated the VNR, no one identified the ADA or MultiVu as the source of their story. Credit: Center for Media and Democracy
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